About Us

ChillSale Women’s Fashion Brand Introduction

Our Mission

To provide modern women with stylish, comfortable, and affordable everyday wear, empowering them to express their unique personalities with confidence.

Our Vision

To become a globally trusted fashion and lifestyle brand, driving industry innovation through sustainable fashion and making style accessible to all.

Brand Evolution

September 2015 – ChillSale was founded in Shanghai, starting as an online women’s fashion store with a focus on minimalist, versatile styles, quickly gaining a loyal customer base.
March 2018 – The brand expanded its product line to include workwear, casual, and vacation styles, while launching its first eco-friendly collection using organic cotton and recycled fibers.
November 2020 – The first offline experience store opened in Shanghai, combining "online shopping + offline try-on" for an enhanced customer experience.
June 2022 – Ventured into global markets with cross-border e-commerce, reaching customers in Europe, North America, and Southeast Asia, surpassing 5 million users worldwide.
2024 – Present – Deepened commitment to sustainable fashion with a "zero-waste" design collection and launched a membership-based community to foster stronger customer engagement.

Core Values

✅ Style Meets Functionality – Every piece blends trendiness with wearability for effortless dressing.
✅ Affordable Luxury – A direct-to-consumer supply chain ensures high-quality fashion at fair prices.
✅ Sustainable Fashion – Eco-friendly fabrics and waste-reducing practices promote green consumption.
✅ Customer-Centric Design – Community-driven feedback shapes collections that truly resonate.

Unique Advantages

✨ Trend-Responsive – Data-driven updates every two weeks keep styles fresh and global-trend aligned.
✨ AI-Powered Styling – Personalized outfit recommendations tailored to individual body types and preferences.
✨ Exclusive Member Perks – ChillSale Club offers limited-time discounts, styling workshops, and VIP events.
✨ Transparent Production – Full traceability from raw materials to finished garments ensures ethical accountability.

Impact on Our Community

ChillSale is more than a brand—it’s a movement inspiring women to:
🔹 Embrace Authenticity – Diverse designs help every woman carve her distinct style.
🔹 Shop Consciously – Timeless, durable pieces counter fast fashion’s environmental toll.
🔹 Build Connections – Online/offline events foster a supportive network of like-minded individuals.

Looking Ahead

By 2026, ChillSale aims to use 100% sustainable materials and pioneer tech-enhanced shopping experiences, solidifying our role as an eco-conscious industry leader.

Fashion Without Limits, Comfort Without Compromise – ChillSale, Redefining Your Style.